Paula McGuinness, founder of Anam & Bláth, lives where the River Boyne meets the Blackwater, drawing inspiration from nature’s beauty and balance. A lifelong allergy to lanolin and living with psoriasis led her to create gentle, effective skincare that is vegan, organic, and kind to the skin.

As a practising aromatherapist, Paula blends the art and science of essential oils with traditional cold-pressed soapmaking. Every product is handcrafted in small batches using eco-friendly, sustainable methods — a commitment that reflects her belief in caring for both people and planet. After leaving a corporate career, she now channels her passion into natural, holistic creations that nourish body, mind, and soul.

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